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Post by account_disabled on Feb 14, 2024 13:35:22 GMT 3
Most often carried out in the form of an A/B test, these experiments provide valuable data about consumer behavior, design efficiency and brand recognition. An oft-heard phrase within growth marketing is “fail fast,” — meaning, through testing, you can quickly find what’s not working, improve or edit and re-test. Scalable: objective right in the name: growth. The popularity of growth marketing has come from its ability to produce sustainable results that allow for scalability. The results gleaned from applying a scientific approach to marketing provide an avenue to scale. This granular data can highlight knowledge gaps and identify areas to replicate, which are Japan Email List beneficial for scaling. Companies can then leverage these results to expand in people, capital, technology and processes. Trackable: Ultimately, analytics is the currency of growth marketing because they allow businesses to make informed decisions and propel their growth up and to the right. After all, this is one of the core differences between growth and traditional marketing. The testing of a landing page, for example, provides actionable information that can be replicated at scale. Brands misuse billions of dollars a year by not performing tests that can be explicitly tracked and done so in real time. Growth Marketing Skills With the rise of growth marketing, there’s an increased demand for a new type of marketer: the growth marketer.
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